Public Health England
PHE launched its first sexual health campaign in eight years.
Campaign targeting an audience of 15-24 year olds via favoured media channels: Instagram Stories, Snapchat Filters and Promoted Stories.
Featuring real people talking about having a sexually transmitted infection, their faces are replaced with animated emojis – a visual language of this age group.
Working alongside the Art Director and Copywriter on the project, we created a series of snappy videos which provide a carefully struck balance of youthful wit and serious tone.
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