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Grub

Eating insects - feeding the future

 

Role
Art Director

Client
Co-Founder

 

Info
As our population continues to grow, new sources of food will be needed.

The idea of eating insects might not seem appetising, but that problem presented a challenge. How to convince people that eating insects is good? More than 2 billion people eat them around the world. They're a great source of protein, with high sustainable and ecological credentials - possessing a surprisingly palatable taste.

The solution was Grub, a interactive brand which engaged with the public, via a playful vending machine, we allowed people to taste insects for the first time and in turn educate newcomers about insects.

Our trademark registered brand won a SEED fund grant to develop the idea. We attended festivals, built a brand and conducted a research expedition to South America & Mexico to source a supplier and visit world renowned restaurants understanding how insects were incorporated into local cuisine.

Year
2015-2017

 
 
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